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ZS at the PMSA Conference 2026 Meet us at booth 109

May 3-6, 2026 Hyatt Regency, New Orleans, LA
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Insightful sessions with key industry leaders and ZS experts

Session 1

Case study: An agentic AI forecasting product for better, faster decisions

This session explores how pharmaceutical organizations can unlock the full value of AI in forecasting without losing the depth of epidemiology-based insights. It will show how agentic AI and workflow automation can be integrated into existing approaches to deliver faster, more reliable, and insight-rich forecasts. The discussion will also cover how AI supports scenario planning, surfaces market signals, and improves decision-making, along with the organizational shifts needed to adopt these capabilities and elevate the role of forecasting in driving business impact.

Session 2

Personalized patient experience using AI for reducing patient never starts

In the sesssion we will learn how Pharma is using AI to streamline patient starts. In case example we will talk about how a rare disease product leveraged AI to identify patients needing more support to get started on therapy

Session 3

Transforming medical customer engagement for real-world impact

This panel brings together medical leaders to discuss the evolving role of Medical Affairs in a modern engagement ecosystem, including how omnichannel strategies help close care gaps, speed up evidence sharing, and enable meaningful scientific exchange across field and digital channels. It will also explore gaps between medical and commercial engagement, what it takes to create seamless HCP experiences, and how emerging AI capabilities could shape the future of Medical Affairs.

Join us on 3rd May for exclusive posters presentationson how AI is transforming patient support and engagement in life sciences

A Data-Driven Framework for Optimizing Digital Patient Support Programs in Obesity Care

Session by: Nishant Zope, Senior Data Scientist, Novo Nordisk Ayush Chauhan, Decision Analytics Manager, ZS Sumit Verma...

Field Pro: AI Assistant for faster, better pre-call and territory planning

Session by: Kapil Rathi, Sr Director, Data Science and Advanced Analytics, Sobi Inc Srinivas Chilukuri, Principal, ZS

Reinventing Marketing Mix at BMS: Always-On, Agentic Decisioning at Enterprise Scale

Session by: Nadia Tantsyura, Executive Director, BMS Shishir Kumar, Associate Partner, ZS

Using AI to Personalize HCP Engagement Based on Predicted Channel Preferences at Scale

Session by: Andrea Thomas, Sr Director, Commercial Insights, GSK Navendu Garg, Decision Analytics Manager, ZS

Reimagining Patient Journey Analytics: Agentic GenAI as a Catalyst for Speed, Scale, and Scientific Rigor

Session by: Tanmoy Bose, Decision Analytics Manager, ZS Anindita Ghosh, Decision Analytics Manager, ZS

Synthetic Test and Control: Redefining precision in pharma impact measurement

Session by: Niveditha Mogali, Dir, Enterprise Omnichannel Capabilities, GSK Sagar Goel, Decision Analytics Manager, ZS

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Achieve your commercial goals faster with platform-powered analytics solutions

Field Planning

Smarter field planning

Build smarter, data-driven field strategies that align sales resources with market opportunity. Use brand priorities and customer data to create clear segments, design balanced territories based on workload and potential, and plan calls with the right focus and frequency. Test different scenarios to make better decisions and keep improving how your field teams are deployed, with greater clarity, fairness, and flexibility.
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Incentive Compensation

Better incentive operations

Modernize incentive compensation operations to improve visibility, reduce manual work, and better align field behavior with business goals. Automate key processes from crediting to payouts with built-in checks, give reps and managers real-time visibility into earnings, and enable easy plan management through simple, self-service tools. Use AI to reduce errors, flag issues early, and support faster, more informed decisions.
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Customer Engagement

Personalized customer engagement

Deliver more relevant and compliant HCP engagement across channels and teams. Help sales, marketing, and medical teams reach the right customers at the right time with the right message. Coordinate efforts across functions for a consistent experience, use AI to guide next best actions, and support teams with assistants that surface useful content and summarize past interactions. Simplify execution with automated workflows and connected tools.
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Proven at scale across life sciences industry

ZAIDYN is purpose-built for life sciences and trusted to run complex commercial operations at scale—supporting field and home office teams across geographies, functions and operating models.

Evolve your GCC into a strategic global innovation engine

Streamline global commercial operations in life sciences and drive revenue with ZAIDYN. 

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Explore how

ZAIDYN: Your advanced analytics platform for biotech

Discover how emerging biopharma companies go from discovery to launch and beyond with ZS

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Explore our SaaS packages
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Latest in ZAIDYN

Learn more about industry trends, best practices and insights from our thought leaders.

Meet our experts

Jones Jaick

Principal, ZS

Srinivas Chilukuri

Principal, ZS

Arun Jain

Principal, ZS

Tanvi Sakhadeo

Associate Principal, ZS

Vipin Banchariya

Associate Principal, ZS

Shishir Kumar

Associate Principal, ZS

Anindita Ghosh

Decision Analytics Manager, ZS

Ayush Chauhan

Decision Analytics Manager, ZS

Navendu Garg

Decision Analytics Manager, ZS

Tanmoy Bose

Decision Analytics Manager, ZS

Sumit Verma

Advanced Data Science Manager, ZS

ZAIDYN™ helps a large biopharma company transform sales incentive compensation

In this ZS case study, a large biopharma company saw an opportunity to use an AI-powered analytics platform that gave field teams more flexibility, focus and drive.

Advancing commercial strategy in pharma with ZAIDYN™ Augmented Analytics

Explore how the solution helps craft precise marketing campaigns, optimize sales strategies and enhance operational workflows.

5 ways ZAIDYN® OmniBERT revolutionizes next-best-action strategies for pharma marketing

Discover 5 ways ZAIDYN OmniBERT boosts next best action in pharma marketing, optimizing customer engagement and driving growth with advanced AI precision.

5 ways ZAIDYN® OmniBERT revolutionizes next best action strategies for pharma marketing

Discover 5 ways ZAIDYN OmniBERT boosts next best action in pharma marketing, optimizing customer engagement and driving growth with advanced AI precision.

Transforming your pharma sales team with AI

We look at AI tools pharma sales reps need to thrive in today's life sciences landscape -- focusing on solutions like ZAIDYN SmartAssist, AlgoFlow, OmniBert.

Transform your data into actionable insights with ZAIDYN Augmented Analytics

ZAIDYN™ Augmented Analytics allows you to consolidate marketing, sales and medical affairs reports into one single user interface, create custom KPIs, generate data visualizations instantly and get...

ZAIDYN® helps a large biopharma company transform sales incentive compensation

A global biopharma company set its sights on enhancing the digital capabilities driving customer engagement and field performance. What began as a pilot of ZAIDYN, has resulted in an incentive comp...

5 ways ZAIDYN® OmniBERT revolutionizes next best action strategies for pharma marketing

Discover 5 ways ZAIDYN OmniBERT boosts next best action in pharma marketing, optimizing customer engagement and driving growth with advanced AI precision.

Transforming digital pharma engagement: Marketing-led, AI-driven omnichannel strategies

ZS experts reveal how AI and advanced analytics are reshaping omnichannel engagement through dynamic next best action frameworks.

From scratch to success: Launching in growth pharma

Join ZAIDYN webinar to explore pharma launch strategies with Menarini’s Ramy Maher. Learn how to navigate new teams, acquisitions & market entry.

How pharma can bridge care gaps using real-world data and patient insights

Explore an interactive heat map to uncover care gaps and see how pharma can bridge them—all by harnessing the power of real-world data and patient insights.

ZS Digital Patient Support: Engage patients for empowered outcomes

ZS Digital Patient Support offers a seamless, all-in-one experience for enrollment, access, affordability, adherence and more.

‘The hinge moment’: Envisioning transformation with Amgen’s Alex Koehler

In this podcast, Amgen’s Alex Koehler shares how AI, data and digital tools are transforming pharma innovation, patient care and engagement.

For pharma, field deployment is now global. Here’s how to set your company up for success.

Explore 4 critical factors for pharma and healthcare field deployment success, including sales force efficiency, territory alignment, AI and cost optimization.

What life sciences organizations should look for in an AI-driven analytics platform

ZS experts recommend that tech buyers searching for AI-driven life sciences software platforms guide their purchasing decisions using four critical factors.

How Novartis uses global capability centers to scale commercial success and innovation

Discover how Novartis uses global capability centers and ZAIDYN to transform commercial operations, manage incentive compensation and drive pharma innovation.

Commercial data and analytics for biopharma drug launches | ZS

This article describes four learnings from prosperous biopharma drug launches to help smaller biotech, specialty firms, and other first-time launchers drive success.

Accelerate biotech innovation with data-driven insights

Emerging biopharma companies drive medical progress with breakthrough therapies. From preparing launches and advancing research to navigating clinical trials, we deliver insights and strategies for...

ZAIDYN™ by ZS: Empowering teams to shape the digital future of life sciences

ZAIDYN® Smart Assist for Field Insights

Increase transparency and motivate your team with ZAIDYN Field Incentives

In today’s AI-driven pharma landscape, field reps face a significant challenge—lagging incentive compensation performance. ZAIDYN offers a game-changing solution with its new motivation model that ...

AI at the core: How ZAIDYN® powers life sciences commercial teams

Is your commercial strategy fully optimized, or are your sales teams bogged down with tedious tasks? ZAIDYN by ZS empowers sales reps to focus on key accounts and drive results with AI-powered tool...

ZAIDYN by ZS

Agentic AI in Pharma GCCs: Scaling enterprise intelligence | ZS

Agentic AI in pharma is moving from pilots to enterprise scale. See how GCCs are enabling agentic AI for life sciences through new operating models and governance.

EP Packages PDF - Accelerate your biotech’s success with modular software packages powered by ZAIDYN.pdf