Barriers-driven engagement: Key to customer experience | ZS
Pharma’s advantage will come from identifying and solving barriers. Barriers are where customers get stuck. They’re places where patients fall out of our funnel, where the rubber meets the road in our ability to truly affect patient outcomes. When we address them by running plays that align roles, channels and content or solutions, we not only remove friction for our customers, we deliver behavior-changing personalization at scale.
